VIP

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

By Valarie A. Zeithaml (Author)

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on …



Ebook description

Shared by
John Byers

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.nThis book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.nWith interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:n• how customer and market potential can be automatically identified and profiled;n• how media planning can be intelligently automated and optimized with AI and Big Data;n• how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;n• how you can optimize Customer Journeys based on Algorithmics and AI; andn• how to conduct market research in more efficient and smarter way.nA decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Language: english
ISBN 10: 3319899562
ISBN 13: 978-3319899565
Year: 2017
Pages: 271
File Type: PDF

Ebook reviews

Ebook rating average

User Rating
average based on 0 reviews.

5 star
0%
4 star
0%
3 star
0%
2 star
0%
1 star
0%

Related Books to : AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

SHARE this site and downlad any VIP ebook for Free!Get a LIFETIME VIP access!!
+