Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This …
A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This breakthrough work provides insights on how to take advantage of "white spaces" in the marketplace and compete against non-competition. The primary argument by Chan and Mauborgne is that organizations should focus on making markets instead of competing within them. nIn a classic example, the authors reference Cirque du Soleil, who created a high-end market space in the circus business, creating a new brand of entertainment, capturing market share and charging a price premium of more than 10 times that of a traditional circus. In an age when markets can be transformed overnight, Blue Ocean provides a framework for focusing on the most productive and profitable market segments.
Ebook rating average
Related Books to : Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Related PDF Documents
Contact their sites if you have any question about their content.
bloody competition by creating uncontested market space that makes the ... In blue oceans, competition is irrelevant because the rules of the game are waiting to...
Cirque du Soleil created uncontested new market space that made the competition irrelevant. It appealed to a whole new group of customers: adults and corporate...
organisations across the globe to create new market space and achieve ... own uncontested space. Find out today what Blue Ocean Strategy can do for YOU! Renée ... oceans, competition is irrelevant because the rules of the game are waiting to be set. ... Create uncontested market space. Create and capture new demand.