Category: Marketing

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to …

Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering …

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in …

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep …

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, …

Consumers in most parts of the world now have global access to products beyond those offered in their countries and …

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These …

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In …

Affiliate Marketing For Dummies – Ted Sudol

Marketing Made Simple: A Step-by-Step Storybrand Guide for Any Business – Donald Miller

Consumer Behaviour and Analyticsprovides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine …

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations …

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing …

Publisher Mike Ncube, 2015. – 160 p. – ASIN: B018CSOC7I.Get up to speed on the latest digital marketing tips, tricks, …

Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated …

The best-selling investing "bible" offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the …

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing …

This Is Marketing: You Can’t Be Seen Until You Learn to See – Seth Godin

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections …

Market research is a myth. Philip Graves, one of the world’s leading experts in consumer behaviour, reveals why the findings …

Note: New/alternate cover for ISBN# 9781250316776. Original cover editionhere.A big-hearted romantic comedy in which the First Son falls in love …